CBC News debuts new look, mobile app
CBC News unveiled its new online look this week, and debuted a new mobile app alongside. The new app, which is available for free on iPhone, iPad, BlackBerry and Android devices, emphasizes breaking...
View ArticleAstral Radio hires Mario Cecchini
Astral Radio has added Mario Cecchini to its team, appointing him SVP, sales and marketing. In the role, Cecchini will lead the sales and marketing team for the media company’s 83 radio stations....
View ArticleCTV BC launches mobile newscast
CTV BC has kicked off a three-minute digital version of its local noon newscast designed specifically for smartphones. The CTV News Digital Edition is hosted by CTV British Columbia News anchor Coleen...
View ArticleCorus signs four charter sponsors for OWN
With the Canadian launch of the Oprah Winfrey Network (OWN) less than a week away, Corus Entertainment, the channel’s Canadian broadcaster, has signed up four charter sponsors. The Brick, General...
View ArticleTSN goes mad for NCAA basketball
TSN has signed on as the home of March Madness this year, winning the rights to be the exclusive Canadian broadcaster of the NCAA Division 1 Men’s Basketball Championship. Games will be played on TSN...
View ArticleGovernment of Canada spends big: Media Monitors, Feb. 14 to 20, 2011
After slipping to #2 the previous week, the Government of Canada returned to #1 in Toronto in the Media Monitors ad buy ranking for the week of Feb. 14 to 20. Sears took the #2 spot, up from #4, and...
View ArticleBurger King gets stuffed
Burger King is introducing its new BK Stuffed Steakhouse sandwich with a TV, radio and online campaign starting Feb. 28. The spicy jalapeno- and chedder-stuffed burger has been available since earlier...
View ArticleDiscovery World HD parks new series
Discovery World HD is launching a new 13-part Canadian series that takes viewers through Canada’s national parks, with musicians as the tour guides. The National Parks Project premieres March 19 and is...
View ArticleThe Big Bang Theory returns to #1: BBM Canada, Feb. 14 to Feb. 20, 2011
Here are the top-ranked shows in Canada (for all persons 2+; all times ET), according to BBM, for Feb. 14 to Feb. 20, 2011: Monday: Perhaps due to all the publicity Charlie Sheen has been garnering...
View ArticlePuma seeks out after-hours athletes
Puma Canada is going social with its new campaign that includes streetcar wraps, outdoor moose jumping and a Life Scoreboard smartphone app. The shoe company, instead of going after actual athletes,...
View ArticleRogers brings iVillage to Canada
Rogers Media is bringing the popular women’s website iVillage to Canada and, as part of a long-term agreement, will be representing the Canadian ad inventories of the US and UK versions of the site....
View ArticleBest Health’s newest cover model: a QR code
Best Health magazine is getting fit with QR codes. With the help of eTalk host and March/April cover model Tanya Kim, the women’s health and lifestyle mag has taken another step into the new media...
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